With increased demands in the usability of web clients, user experience designers are picking up the notch more than ever before. Adapting new designs for better experiences, efficiently and more visually outspoken based strategies.
Personalised based on user’s behaviour: Personalization is basically creating a user experience that is customised according to each visitor’s preferences and past behaviours. Say, for instance, if you have previously bought an item from an online store, you may be presented with suggested items based on your shopping history. User experiences are further extended using the strategy of asking the user or visitor to sign-in with their social network account and based on their profile, customization, and suggestions for made. Not only limiting to the above, geolocation is also a versatile component in this integration.
Storytelling: What better way to keep users engaged than captivating them with a story line. One of the most successful implementations of UX is the story lines. Narrating is a capable approach that can engage clients to change over more the more successfully techniques enhancement, insane visual callouts, or amazing intelligent components embedded in a website. They tend to hold on users as they scroll to find out what the cause and story will turn out to be.
Here are some few websites that can show the impact of storytelling:
Video enhanced backgrounds are the new best thing in experience designing. The use of video and animation has ever been present but the enhancement of live video background makes things even more interesting. Designers can have a live streaming video as a background (not just ON the background but as a background) depicting their works, finished products or even an inspiring videography. Here the storytelling technique can be use in form of video. How cool is that?
Not each individual who visits a site is occupied or have the taste for the same thing. For instance, in the event that you had both business customers and individual buyers, you could utilise split screen designs to make an inviting background for both. You can likewise utilise split screen designs in cunning approaches to express the duality of your image. It’s all about the experience that the user should feel and be able to make choices. Giving them the right on- screen decisions is a better way of helping them get what they need quicker and without much hesitation.
The emerging trends of flat 2.0 designs with minimalistic methodology are quite the buzz. A simple, clean, effective responsive design and fast load times, giving users the direct layout of the purpose of the website. With Google’s material designs and incorporation of flat designs, this trend is here to stay and will different be worth experiencing with it. “Simplicity is the ultimate sophistication” (da Vinci) These are just some of the basics in the evolvement of experience designing. We cannot put a seal on a developing and rapid emerging trend that looks to take over a whole new experience. It is no more about how things are stylised but also about how well it works and feels.